From Casual to Glam: Heels to Slay Every Occasion in Style

What is Japanese street fashion?

 

Japanese street fashion is all about mixing modern and traditional styles and showing off your boldness and confidence. From colourful Harajuku to Victorian-inspired Lolita and glamorous Gyaru. The cool thing about Japanese street fashion is that there aren’t really any strict rules when it comes to dressing, as it is more about creativity and pushing boundaries.

 

Japanese street fashion styles 

 

There are many styles, like Harajuku, which is very famous, Gyaru, dark mori, Neo-gyaru, Otome Kei, Kogal, and many more.

 

Types of Japanese Street Fashion

 

1. Harajuku

 

Harajuku is like the heart of Japanese street fashion. It’s not really a set style, but it is more of a vibe and a mix of anything and everything. 

Okay, so let's try to think of it. Think of loud colours, layers on layers, and super quirky accessories. Sounds interesting, right? People in Harajuku fashion don’t follow trends; they make their own. You can also see anything from punk to kawaii styles in one outfit!

 

2. Lolita

 

Lolita fashion is all about going full Victorian doll. Ruffles, lace, and frills, and also big skirts and petticoats to give extra volume to the outfits, are seen in this style. 

Subgenres such as Gothic Lolita, which has a darker and more enigmatic air, and Sweet Lolita, which typically features pastels and adorable prints, are also available. You should definitely check this one out if you enjoy fantasy or retro style.

 

3. Gyaru

 

Gyaru is basically the “it girl” of Japanese street fashion. It’s all about glam and standing out. We’re talking bold makeup, long nails, big hair, and trendy, bold clothes. There are different types, like Yamamba and Manba, which are way more extreme and fun as it has neon hair and heavy tan looks. But Neo-Gyaru is the modern, toned-down version that gives more of the city-chic vibe.

 

4. Decora

 

Decora is all about more is more. This style is for those who love piling on accessories like bracelets, hair clips, pins, you name it. Everything about this is super colourful and playful, as it includes patterns like stars, hearts, and rainbows. If you’re a maximalist and love attention, Decora is your go-to.

 

5. Mori Kei

 

Mori Kei is like a forest fairy aesthetic. It’s very earthy and natural, with flowy layers and soft fabrics. It usually has neutral tones, lots of greens and browns, and clothing that looks like it’s straight out of a cosy woodland cottage. It’s all about being comfy while still looking magically gorgeous.

 

6. Shironuri

 

Shironuri stands out because it’s kind of eerie but stunning. The word literally means "painted in white," so people wear white makeup (like that of traditional Japanese performers) and go all out with dramatic and nature-inspired outfits. It’s more of an art form than just fashion.

 

7. Cyberpunk/Techwear

 

This is totally for the sci-fi lovers. Cyberpunk and techwear are all about sleek designs, clothing that gives a futuristic look, and a tech-heavy vibe. Here you will get to see dark, neutral colours, lots of zippers, and pockets. Some even add neon lights or metallic details for that high-tech, dystopian look.

 

8. Kogal

 

Kogal is a rebellious take on the classic Japanese school uniform. The look shows the pleated skirts, loose socks, and oversized blazers, but with trendy twists like platform shoes and flashy accessories. It can be said that it is a mix of schoolgirl vibes with street style. This Japanese street fashion is loved by most people.

 

9. Fairy Kei

 

If you love dreamy, pastel aesthetics, you should definitely try this Japanese street style. It is mostly inspired by 80s and 90s toys and cartoons. Plus, this style is super cute and playful. You’ll see fluffy skirts, oversized sweaters, and tonnes of pastels like a soft, candy-coloured daydream in this style.

 

10. Visual Kei

 

Visual Kei is basically where fashion meets rock music. It’s edgy, theatrical, and often gender-fluid, with some makeup that is anything but dramatic, crazy hairstyles, and gothic or punk-inspired outfits. This style is all about making a statement.

 

11. Otome Kei

 

Similar to Lolita but more casual, this style is feminine and romantic without being too structured. Otome Kei outfits are often simpler, with floral patterns, cardigans, and knee-length dresses.

 

12. Wa Lolita

 

It's a sub-genre of Lolita that blends traditional Japanese elements (like kimono fabrics) with Lolita silhouettes. It’s a mix of modern and historical fashion.

 

13. Dark Mori

 

An edgier version of Mori Kei (forest fashion). It retains the flowy, natural feel but adds darker colours and more witchy, gothic elements like layered shawls and dramatic accessories. You can say that Mori kei is about fairies fashion and dark Mori is about witches fashion.

 

14. Kawaii

 

The Japanese word for cute is "kawaii." Characters like Hello Kitty, soft toys, and pastel colours are frequently used in this adorable, cute style. The extravagant bows, frills, and embellishments add a lively and bubbly vibe. This style is really well-known in Japan.

Japanese Street Fashion 2024 for Females

 

In 2024, Japanese street fashion for females is still bold, innovative, and a playground for creativity. Here are some standout trends that have shaped this year’s streetwear:

 

1. Techwear

 

This practical, futuristic look is popular in 2024. Women are gravitating towards stylish, functional, and waterproof clothing. Consider neutral, dark colours with lots of pockets, zippers, and modern fabrics. It has the ideal sound for that sci-fi meets street style feel.

 

2. Soft Grunge Revival

 

Soft grunge is coming back but with a more polished, modern twist. It can be seen that oversized flannels, band tees, ripped jeans, and chunky boots are becoming trendy these days. It can also be seen that feminine pieces like slip dresses or lace are also blended, giving off that edgy and soft vibe.

 

3. Fairy Kei Evolution

 

Fairy Kei in 2024 has moved beyond just pastels and cute. This year, the look is more mature but still playful because of the mix of Y2K influences. Pastel shades are paired with chunky accessories, layered skirts, and retro items like platform shoes and graphic prints, which gives it a nostalgic and modern feel at the same time.

 

4. Minimalist Lolita

 

The simple elements of Lolita fashion are making it sleeker. Even though long skirts, ruffles, and lace are still popular, the general style of 2024 is simpler and cleaner. Lolita fashion is more wearable for daily looks because of the light colours and understated yet gorgeous designs.

 

5. Gender-Fluid Fashion

 

Many women are embracing gender-neutral clothing in the street fashion scene. You can see baggy pants, oversized blazers, and unisex accessories everywhere in 2024. They are not only comfortable, but they give that stylish look too. The focus of the most is on comfort and self-expression rather than fitting into traditional gender norms.

 

6. Oversized Everything

 

Nowadays, everyone's favourite is wearing oversized clothes. From baggy jackets and pants to oversized shirts and sweaters, this look is about comfort and confidence. You can mix oversized pieces with more fitted items for a balanced, chic street style.

 

7. Sustainable Fashion

 

With sustainability becoming a popular trend worldwide, Japanese street fashion is also incorporating upcycling, vintage clothing, and eco-friendly materials. Combining thrifted pieces with sustainable luxury brands is influencing streetwear, providing outfits with a unique and ethical touch.

Japanese street fashion in 2024 for women is about blending the old style with the new and bringing out the old styles but with a modern twist.

 

Japanese street fashion list 

 

- Harajuku

- Lolita

- Gyaru

- Visual Kei

- Decora

- Mori Kei

- Fairy Kei

- Kogal

And the list goes on...

 

Japanese street fashion brands

 

A Bathing Ape (BAPE)

 

BAPE is a well-known presence in the streetwear sector. Famous for its eye-catching camouflage patterns, shark hoodies, and unique ape logo. Luxury seamlessly blends with everyday attire. This brand is highly loved in Japan as well as globally. BAPE has also collaborated with big names like Nike and Pepsi. If you want to buy Japanese street fashion, think about checking out what clothes they have available.

 

Comme des Garçons

 

This brand is a blend of high fashion and streetwear. Comme des Garçons is all about avant-garde and conceptual designs. The "Play" line, which is known for its heart logo, has become a streetwear go-to, especially for its clean, stylish tees and accessories.

 

Undercover

 

Undercover fuses punk rock with high fashion. Jun Takahashi, the founder, creates pieces that scream rebellion, with bold graphics and edgy details. This Japanese street fashion is for those who want to stand out and make a statement.

 

Hysteric Glamour

 

Hysteric Glamour captures a retro rock ‘n’ roll feel that is inspired by 60s and 70s American pop culture. Just imagine graphic tees, bold slogans, and jeans. It's a great fashion combo, isn't it? It’s for the fashionistas who love a vintage aesthetic.

 

Super Lovers

 

When you think of Japanese street fashion, you can't miss out on Super Lovers. It is a staple in Harajuku street fashion. It's known for its colourful designs, oversized fits, cute, adorable characters, and bold patterns. 

 

6%DOKIDOKI

 

If you love kawaii culture, 6%DOKIDOKI is your go-to. This brand specialises in bright, playful designs with a splash of playful accessories and pastel colors. Perfect for those who love Decora or Fairy Kei fashion.

 

A Bathing Ape x Adidas 

 

If you love BAPE and Adidas style, then you are lucky because they have collaborated and imagined the clothing they will bring out. BAPE's iconic camo hoodies and street style with Adidas sportswear sound stylish. This collab is a perfect fusion of style and sportswear.

 

Maison Mihara Yasuhiro

 

Maison Mihara Yasuhiro brings a unique, raw touch to fashion. Their sneakers are known for their warped soles and off-kilter designs. They are perfect for those who like pushing the boundaries of street style.

 

How to dress Japanese street fashion

 

Mix It Up: Layer different textures, prints, and colors. Combine edgy with cute or futuristic with vintage.

Accessories: Wear accessories like oversized hair clips, chunky jewellery, or even plush toys as bags.

Oversized Everything: Go for oversized jackets, shirts, and pants. Baggy is in.

Statement Footwear: rock chunky sneakers, platform boots, or quirky shoes. Make your feet stand out.

Gender-Neutral Vibes: Mix masculine and feminine pieces for that cool, fluid style.

Confidence is Key: The most important thing? Own it. Japanese street fashion is all about expressing your unique style.

 

Best Japanese clothing stores online 

 

ZOZOTOWN

UNIQLO

Rakuten Global Market

WEGO

BAPE

Yamibuy

STUDIOUS 

Shibuya 109

GU

Mercari Japan

Tokyo Otaku Mode

YesStyle

Gr8

Hikosen Cara

Atelier Boz

Amazon Japan

HARAJUKU KAWAII

 

Best Clothing Stores in Tokyo To Buy Japanese Streetstyle 

 

BAPE STORE (Shibuya)

WEGO (Harajuku)

Shibuya 109 (Shibuya)

Kinji Used Clothing (Harajuku)

X-girl (Daikanyama)

Comme des Garçons (Aoyama)

Candy Stripper (Harajuku)

GR8 (Harajuku)

Laforet Harajuku (Harajuku)

Neighbourhood (Harajuku)

We have come to an end, and by all this, it can be said that Japanese Street Fashion 101 

° Be yourself.

° Take risks 

° Try out new styles.

° Make it your own. 

° Be confident about your style. 

° Have fun 

Also read:- 2024 Fashion tips for women on a budget

Hope you guys loved this. Don't forget to follow me on Pinterest for more fashion inspiration.

Thank you!

Keep styling

Stay fabulous!!